Sustainability at Optica Events

Our Commitment to a Greener Future

Optica recognizes the importance of safeguarding our planet for future generations. 

The professional value of networking in person with peers and colleagues is a primary benefit of an Optica Event. However, we also understand that our meetings must be managed conscientiously to minimize their environmental impact. That is why we are dedicated to integrating sustainable practices into every aspect and phase of our events — from selecting a meeting venue to the return freight shipment of equipment.

The Environmental Footprint of this Meeting

Venue Selection

We prioritize event locations with strong commitments to sustainability. Venues are routinely assessed for LEED certification (or equivalent) and host cities for their commitment to renewable energy sources and efficient waste management systems.

• The El Conquistador Tucson, a Hilton Resort has earned accolades such as the Green Certification from the Arizona Hotel & Lodging Association and the "Good Earthkeeping" award for it's sustainability efforts. 
• The El Conquistador demonstrates a commitment to sustainability through a variety of initiatives. These include energy and water conservation programs, waste reduction strategies, and community engagement efforts. Notably, the resort has eliminated Styrofoam from its dining outlets, implemented recycling programs that include guest participation, and donates used materials like tennis balls to schools and care facilities. It also supports the local Tucson Community Food Bank with weekly donations

Travel

The selection of an event venue must include consideration of transportation options both to and within the host city. To minimize flight segments, event locations must be served by international airports that offer direct flights from major hubs in Asia, Europe and North America. Optica also assesses the availability and coverage of the host city's mass transit network.

• Since March 2020, Tucson has provided fare-free bus services, a program extended until at least mid-2025. This initiative not only supports low-income residents but also aligns with goals to reduce emissions and promote cleaner air.
• In response to extreme heat, Tucson is enhancing bus stop infrastructure by adding shade structures, planting vegetation, and measuring temperature impacts. This project is part of a broader climate action plan to ensure transit is accessible and comfortable during hot weather.

Materials

The carbon footprint of an event is heavily impacted by the day-to-day choices made in its operation. Optica Event management follows sustainable meeting practices when possible, and we encourage and influence our partners to do the same. 

• Optica actively works to reduce our carbon footprint through promoting local sourcing for food and materials and offsetting unavoidable emissions through carbon offset programs.
• This congress has prioritized the use of reusable materials whenever possible, from signage and decorations to utensils and serving ware. By minimizing single-use items, we significantly reduce our event's carbon footprint.
• Through online registration, email communications and the event app, we prioritize digital communication channels for event promotion, registration and information, reducing the need for paper materials and minimizing waste.