Matthias Hoeh
08 - 12 December 2024
INSELHOTEL Potsdam-Hermannswerder
Potsdam, Germany
Events
Matthias Hoeh
TOPTICA Photonics AG, Germany
Marketing in Photonics: Shaping Perceptions and Demand
This session explores the pivotal role of marketing in the photonics industry. Learn about strategy development, product positioning, and market penetration for advanced optical technologies. Discover career paths from product marketing manager to director, emphasizing marketing's impact on product development and market expansion. Key skills discussed include market analysis, strategic planning, digital marketing, and understanding customer psychology. The talk will also highlight how PhDs can use their deep technical knowledge to devise effective marketing strategies that engage technically savvy customers.
About the Speaker
With a background in tunable diode laser spectroscopy and a Ph.D. in physics from Heidelberg University, Matthias Höh began his career as a product manager. At Instrument Systems, a part of Konica Minolta, he was responsible for optical and electrical test systems for LED manufacturing. After first successes, his responsibilities broadened to pioneering as a global sales manager for display test systems. He then moved on to industrial 3D printing as global business development manager for Munich-based company EOS. In 2021, Matthias Höh returned to his roots in laser physics and joined TOPTICA as VP Global Marketing.
