Radka Lopez Garcia
16 - 20 February 2025
Optica Global Headquarters
Washington, District of Columbia USA
Events
Radka Lopez Garcia
Digital Marketing Manager, Ocean Optics
Marketing in Photonics
Marketing plays a critical role in the success of businesses. In high-tech industries, such as ours, marketing varies widely across companies and often, roles in marketing are opaque to job seekers. In this session, I hope to demystify what marketing is, how it relates to sales and R&D, and how the role of marketing fits within high-tech companies’ objectives. Upon the conclusion of this session, I hope you will have a better understanding of the marketing function in the high-tech industry, which will subsequently help you determine your future career direction.
About the Speaker
Radka Lopez Garcia is a recognized leader in digital marketing within the photonics industry. With over 20 years of experience, she has driven successful marketing campaigns, led digital transformation initiatives, and shaped strategic branding for industry leaders. Her notable accomplishments include establishing and managing a grant program that has supported breakthrough research in optical sensing technologies.
At Ocean Optics, Radka transformed the company's digital presence through several strategic website redesigns, including the development of sophisticated product search tools and a custom e-commerce platform. These initiatives significantly enhanced customer engagement and drove substantial online revenue growth.
Earlier in her career at Omega Optical, Radka held key marketing roles where she developed impactful communication strategies, conducted market analyses that opened new opportunities, and strengthened the company's presence at major industry events.
Radka is passionate about sharing her insights at the upcoming Optica Career Accelerator, where she will guide professionals looking to build meaningful careers in photonics marketing.
Born in the Czech Republic, Radka moved to the US to pursue a degree in International Business – Marketing from the Rochester Institute of Technology. She now lives in the Tampa Bay area with her husband, daughter, and a four-year-old Dachshund named Truffle.
