Kelly Radziski
16 - 20 February 2025
Optica Global Headquarters
Washington, District of Columbia USA
Events
Kelly Radziski
Strategic Marketing Manager, Ocean Optics
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Marketing in Photonics
Marketing plays a critical role in the success of businesses. In high-tech industries, such as ours, marketing varies widely across companies and often, roles in marketing are opaque to job seekers. In this session, I hope to demystify what marketing is, how it relates to sales and R&D, and how the role of marketing fits within high-tech companies’ objectives. Upon the conclusion of this session, I hope you will have a better understanding of the marketing function in the high-tech industry, which will subsequently help you determine your future career direction.
About the Speaker
Kelly Radziski is a strategic marketing professional with over 20 years of experience in B2B marketing communications, specializing in the photonics and spectroscopy industries. As the SR Marketing Manager at Ocean Optics, she leads initiatives that connect cutting-edge optical technologies with commercial and research applications, helping scientists, engineers, and industry professionals find innovative solutions using spectroscopy.
With a background in strategic marketing, brand positioning, and digital marketing, Kelly has played a critical role in translating complex technical concepts into compelling, accessible narratives. She works closely with engineering teams, product managers, and sales engineers to ensure that Ocean Optics’ spectroscopy solutions reach the right audience, from academic researchers to industry leaders. Her expertise spans SEO/SEM strategy, technical content development, event planning, and integrated marketing campaigns, all aimed at enhancing visibility and engagement in highly specialized markets.
Kelly holds a Bachelor of Arts in General Communication and Applied Marketing from Florida State University and a Certificate of Excellence in Applied Marketing from the Wisconsin School of Business. Her ability to bridge the gap between engineering, optics, and commercial applications makes her a valuable voice in the intersection of science and business strategy.
