Marketing Manager

Marketing Manager

Optica is looking for a Marketing Manager.

The Optica Marketing and Communications team is responsible for a comprehensive portfolio that includes organization-wide brand management, promotion, media outreach and digital communications.

The Marketing Manager is responsible for both project management and operational support to ensure that organizational goals for marketing and communications are achieved. The project management role ensures that all promotion campaigns from marketing services flow efficiently to creative and production partners and that efforts are completed on schedule and on budget. The operations part of the position provides critical support on budgeting, list prospect management and fulfillment of graphics inventories.

The position relies heavily on sustaining strong relationships with marketing teams throughout the organization, designers and production vendors.

Primary Responsibilities

• Collaborates in the construction and management of an annual organization-wide marketing and communications plan; develops accompanying project and production schedules; and sets deadlines for various stages of each project – all to ensure successful outcomes.
• Provides necessary marketing support for a select number of Optica teams, including Awards, Executive Office, Global Initiatives and Public Policy. Project manager for a high-volume, direct marketing effort comprised primarily of email and advertising (print and digital). tactics; this includes significant time spent collecting/synthesizing content from multiple subject matter experts, copywriting, facilitating review/approvals and design and production.
• Manages an organization-wide email calendar – works with internal stakeholders to schedule (or re-schedule) emails, then meets with team members and external vendors on a weekly basis to confirm distribution dates remain accurate.
• Assesses key performance indicators to ensure a successful email marketing program – including quantity of emails sent, volume of subscribers impacted, deliverability and opt-outs and standard engagement metrics.
• Collaborates with marketing managers to develop consistent and thoughtful audience segmentation strategies; builds prospect lists from multiple internal and external sources; and manages processes to ensure data quality and integrity. Serves as primary liaison with Information Technology team and email service provider on list management and subscriber data. 
• Assesses campaign performance through the collection of metrics and maintains dashboards and other benchmark reports. Collaborates with other Optica teams to ensure consistency of data capture and reporting.
• Manages marketing budgets and tracks expenses for supported teams to ensure financial integrity of the marketing program. Participates in the development of an annual marketing budget.
• Manages the fulfillment of annual graphics requirements to support select Optica teams — specifically, maintaining an inventory of graphics needs, collaborating with graphic designers and managing the production schedule to ensure completion before campaigns begin.
• Holds key responsibilities on select segments of the Optica.org website; developing and archiving programmatic content; ensuring content freshness through home page placements; and general quality assurance.

Education and Experience

• Bachelor’s degree
• Minimum of 5 years professional expertise working across a comprehensive suite of marketing and design disciplines
• Experience with and understanding of best practices in traditional direct marketing, digital marketing and prospect demand generation
• Familiarity with fundamental concepts of sound project management, including Gantt charts, schedules and work management applications

Skills and Abilities

• Knowledge of complete marketing cycle — from plan to production; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists
• Excellent written communication and oral communication skills to support efficiencies between clients, team members and vendors; ability to respectfully push back when necessary
• Strong project management skills with keen attention to detail and ability to multi-task to meet deadlines
• Sound judgment and decision-making skills — ability to monitor and prioritize production schedules to adjust resources and deadlines as necessary
• Ability to conceptualize, develop and manage budgets
• Ability to negotiate agreements and successfully manage relationships with external vendors
• Experienced user of Microsoft Office Suite applications (including required advanced capabilities in Excel) and Google Workspace (especially Google Sheets)
• Working knowledge of Adobe Creative Suite applications—experience with Acrobat, Dreamweaver (or other HTML editors) and Photoshop preferred
• Familiarity and facility with website content management systems

About Optica

Located in the Dupont Circle neighborhood of Washington, DC, Optica offers a competitive salary and benefits. Please send your resume and cover letter with salary requirements to resumes@optica.org.

Optica is an equal employment opportunity employer and will not discriminate against any employee or applicant on the basis of race, color, age, sex, national origin, disability, religion, maritial status, veteran's status, personal appearance, political affiliation, sexual orientation, family responsibilities, matriculation, or any other basis prohibited by law.